Instructors also have access to group and individual reports, making it possible to further personalize their program for members. Building this instructor/member relationship has statistically proven to build bigger classes with better results and less attrition.
When people track their data consistently it becomes more than just numbers and they learn about their personal fitness, including what works best for them. When people start seeing results they are encouraged to stick with a program. By keeping your members engaged and consistent and taking them to their next level of fitness you can successfully reinvent your fitness program.